This moment made us all marks. "How can The Undertaker possibly lose?" Our shock was genuine and we never saw it coming. We'd all been suckered into the legend of the streak and the idea it was unbreakable. The reality of course was that the streak was just a fictional storyline. The Undertaker didn't actually win anything over 21 years, all that really ever happened was Vince McMahon scripted a character to go over. This then turned into a narrative that was an effective selling point for WrestleMania shows, a question of could The Undertaker ever be defeated? We all became marks for that. The truth of it was, McMahon would use the story to sell shows, with the idea to then end the streak to put someone else over when Undertaker eventually retired. The fact so many people believed it would never end was evidence of WWE's success in working us as marks. In retrospect, of course it was always going to end. Why wouldn't WWE want to cash in on the payoff? It was a sure-fire way to create media interest and engage lapsed fans. By shocking us with Lesnar winning, WWE proved that we're just the puppets of the McMahon deity.
