A modern trend that WWE embrace is social media engagement. Several wrestlers will communicate with fans, leading to instant mark-outs from flattered geeks. "Dolph Ziggler tweeted me back!", "I got followed by John Cena on 11-11-13!", "Paige retweeted me!" These sort of twitter proclamations are common place amongst fans. Your glee is understandable, but it also makes you a bit of a mark. For one thing, some of these accounts are works, in the fact that a PR agent will be managing them. Do you really think some of WWE's biggest stars are finding the time to read through what must be thousands and thousands of tweets? A bigger work that takes place is something Paul Heyman employs. He pays for positive tweets about him to be retweeted up to 5,000 times. But guess what, those aren't real retweets. These bots are often located in Arab states, profiles of people that exist just to make tweets appear popular. Then you have a guy like CM Punk. With this moody character, many fans now see it as a badge of honour to be blocked by him. Yes, fans are marking out for p*****g CM Punk off.
