10 Ways WWE Treats Its Fans Like Idiots

8. Everyone Talks The Same

Dolph Ziggler
WWE.com

These days, you can predict the large majority of WWE promos in the current era before they’ve ever begun because you’ve heard them all before. Every single time a wrestler picks up a microphone they are essentially going down a WWE approved flow-chart. If you’re a babyface, make sure to remind everyone it’s your dream. If you’re a heel, wear a suit and tell the WWE audience that you “don’t need these people”.

The real issue is that characters and storylines lose their nuance when everything has to fit the formula. WWE couldn’t care less though and everything needs to be spelled out as simply as possible.

When wrestlers are reading promos that have been written for them, typically by out of touch old men, how can they hope to connect with the material? And, to that end, how can the audience? WWE tells us exactly how to feel with its Xeroxed scripts, but the end result is creating a cast of identical characters. It's hard to care about a superstar and their motivations if they sound like everyone else has for the last 15 years.

Wrestlers work overtime to add nuances and inflections, doing the best with what they’re given, to make an impact. Why? Because the company thinks its fans will respond to cookie cutter promos.

Contributor

Coming from a content creation background that now spans over two decades, Psy cut her teeth on personal video production and community radio. Originally joining the team as a writer and presenter, she added video editing duties to her responsibilities over time and became the longest-standing editor of the irreverent gaming show Tues Your Own Adventure. Psy has worked on many previews and reviews, long-form editorials (either her own, or supporting as an editor), as a frequent quizmaster and more. Praised for the two-pronged attack of her hard work ethic and light-hearted editing style, Psy is otherwise known as a font of retro video game knowledge which has caused her to rack up many gaming quiz wins. Outside of WhatCulture, Psy runs First Aid Spray Podcast - a long-running channel that focuses on Resident Evil in all of it's forms. You can follow her on BlueSky at http://psywhite.bsky.social and Instagram at http://instagram.com/therealpsywhite