10 Ways WWE Was Made Worse By Being Lazy

2. Cheap Heat

Ali Andrade
WWE.com

Imagine being a WWE Superstar and suffering a bereavement.

Something horrible to endure in itself, a WWE independent contractor doesn't receive the usual condolences, nor bouquet of flowers.

"Madam, to help you cope with your recent loss, this...wooden table has been sent to you, care of Vince McMahon. It has your deceased father's face on it, perhaps to remind you of the good times. It comes also with a despicable heel, who is going to get on your case for tearing up. But - but - you'll get to win a predetermined professional wrestling match."

WWE's lazy, default insistence on using death or serious illness for heat isn't just ugly. It isn't just insensitive. It isn't just so unbelievably crass that it becomes darkly hilarious. It's also completely ineffective: when Sasha Banks beat up Natalya on the anniversary of Jim Neidhart's death, the f*cking fans cheered.

"She was boring me bloody senseless with all that searingly authentic grief, Jesus. Hopefully, that concussion she's just suffered with that painful skull-on-metal contact will make her forget he was even alive!"

This trope also helped drive Jon Moxley out of WWE. His turn on Seth Rollins wrote itself, until Roman Reigns was diagnosed with leukaemia, at which point he became even more hard to believe in than he was squirting ketchup. Fake, ugly carny awfulness.

Let's do it every time!

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!