10 Ways WWE's Current Product Mirrors That Which Killed WCW

2. All Hope Placed On One (Limited) New Star

Back when WWE began its fight back against WCW and started to pull ahead; one new star rose as the apparent savior of WCW. When the wheels really began to come off of the company; many executives in charge wanted to hitch the cart to this performer and build the company around him. He was anointed the man; his name was Bill Goldberg. Taking nothing away from Bill€™s popularity or achievements in professional wrestling; he was limited. The moment they stopped putting him in squash matches and gave him microphone time the cracks began to appear in his veneer; but he had been built in the right way over enough of a period of time that people still bought him as a true top star and he put butts in seats. Today; WWE is seemingly pitting its hopes on the next breakout star being Roman Reigns. The similarities to Bill Goldberg go beyond them sharing a finisher; but at least Goldberg had time to develop in the eyes of the fans as he rose up the card in a steady manner. Reigns, like Goldberg, is limited both in the ring and on the microphone; and, again like Goldberg, his best feature is his look. Reigns is being pushed into the top of the card far too soon; some of it smacks of desperation on WWE€™s part but the parallel is clear. Just like WCW with Goldberg; all of WWE€™s focus seems to be on pushing Reigns as opposed to pushing a number of talents at once. Ultimately Goldberg€™s push failed because they forgot to get fresh opponents to the top of the card at the same time as him and after he€™d blown through the established main event scene there was no one credible left to fight and the cycles of repetition and stagnation that were already driving off their fan-base sucked him up as well. Reigns currently faces the same problems in WWE; and he hasn€™t had the same amount of time as Bill Goldberg to develop.