10 Weakest Links In WWE Right Now
9. Michael Cole
There isn't a more cringeworthy full-time performer in WWE than Michael Cole.
The company's lead announcer is the absolute pits, regularly sucking the life, emotion, and gravitas out of every big moment that goes down on his watch. He is the lead perpetrator of 'WWE Speak.' When someone returns unexpectedly, we get an elongated "ohhhhh myyyyyyy." If a veteran wrestler executes a signature move, it's always "vintage." Nicknames, too, have been done to death. We know Braun Strowman is 'The Monster Among Men,' Cole: you don't need to repeat it a dozen times a show.
Cole's colleagues are complicit too, but not to the same extent. Sadly, WWE's top play-by-play guy is no more than a catchphrase-spouting marketer whose obnoxious sloganeering pollutes every narrative, exacerbating a sterile environment in which each new development feels artificial.
This is primarily down to the way Cole is produced, as this year's UK Championship Tournament proved he's an excellent announcer without Vince McMahon in his ear. Regardless, Michael's negative contributions to the product can't be ignored, though it'd likely take more than a mere personnel change to solve the company's longstanding commentary issues.