10 Worst-Booked WWE Stars EVER
3. Goldberg
That entry on Sting, you could argue, cynically regurgitates the reductive argument that Vince McMahon involuntarily booked ex-WCW personnel like sh*t because he was not responsible for their initial success.
Goldberg's first WWE run was peak WWE. Here was an act that required no modification whatsoever: a veritable megastar commanding a next-level aura, there was even an in-built storytelling device with which to book Goldberg as Goldberg: all WWE had to do was script a nervous Triple H to get in the ear of Eric Bischoff, suggest to him that Goldberg should start from the bottom, and hey b*stard presto: Goldberg smashes through another rapid-fire jobber-murdering Streak with an end goal in mind. That end goal, in the meantime, is sh*tting himself at the prospect of facing Goldberg, thus building anticipation for their clash for months.
WWE modified him, and booked Goldberg to wrestle a series of unflattering, lengthy matches in which he had to sell for minutes on end. His aura as a destroyer destroyed, Goldberg, knowing d*mn well he'd got got, left WWE as a miserable and beaten man.
WWE did redeem the Goldberg character, years later, in 2017. It's just as well WWE couldn't build new headline stars in the interim.