10 Worst Decisions Eric Bischoff Ever Made
6. Turning Sting Heel
Much like Ricky Steamboat, Sting is one of those rare wrestlers who are forever the perennial babyface.
Throughout his entire WCW career, nobody ever particularly wanted to boo Sting. In the company's earlier goings, he quickly cemented his spot as the colourful, all-action poster boy of the promotion. By the mid-'90s, the Stinger gave himself a literal fresh lick of paint, taking on his Crow persona that reinvented Sting at just the right time. And as that decade went on, Sting became more than the Surfer, more than the Crow; he was the WCW lifer and loyal icon who never left the company.
Still, despite nobody clamouring for it, WCW opted to turn the Stinger heel at Fall Brawl '99 by having him attack Hulk Hogan with a baseball bat.
This came at a time when WCW was undergoing some major changes at the top of the food chain, with Fall Brawl the last PPV before Eric Bischoff was replaced by Vince Russo and Ed Ferrara in handling the bulk of the company's creative.
The Sting turn just didn't work, and it was a villainous run that lasted for not even two months before Stinger's character was reverted back to a good guy.
Despite heel Sting being a bust, that didn't stop TNA years later trying to do the exact same thing - largely with the exact same results.