10 Worst Decisions We Have Made As The Authority Of WWE

8. Only Selectively Put An End To The Automatic Rematch Clause

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This was key to rehabilitating our brand image.

WWE has never offered so much product, and the product has never felt so over-familiar. The endless rematches almost dared the audience to stop watching, because the audience had effectively watched the exact same show the week prior. And so, they did not watch, ratings tumbled, and we became the Authority.

The very first thing we did was assuage the concerns of the audience by outright telling them that, look, the whole automatic rematch thing is antiquated. The second thing we did was announce, with no storyline cause, an Asuka Vs. Becky Lynch SmackDown Women's Title match for the 2019 Royal Rumble on Twitter.

Oops!

To correct this, but to also effect absolutely no meaningful change whatsoever, we simply shoved Becky Lynch into a No. 1 Contender's match, which she won, obviously. We liked this trick - it filled TV and pay-per-view time, and with so little effort! - and so we repeated it with AJ Styles.

Much like WWE, we are unable to conceive of personal, emotional grudges that may divide our Superstars and set them on a collision course. For example, we are not going to book Samoa Joe Vs. John Cena at WrestleMania 35, even though both men debuted in the same feeder league and entered WWE having taken the most divergent paths imaginable - something that perhaps might irritate Joe, the heel with a penchant for attacking people.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!