The WWE creative team had so many start/stop pushes for Viscera throughout his career. In 2007, he was put on the ECW brand as a bodyguard type of character for Matt Striker, who was one of the top heels. Punk was the babyface ECW Champion by that point in his career and this was a way to have Punk go over a big guy as a way to prove he was a great champion. They had their "big" match at the No Mercy 2007 PPV, a match that was over in only two minutes because Striker went into the ring and attacked Punk. It didn't make sense that Striker would cost Big Daddy V the match by interfering just two minutes into it. Post-match, Big Daddy V continued the attack and Punk was left bleeding from the mouth. They didn't have another PPV encounter. The smart booking would have been for Punk to win clean since Big Daddy V wasn't anywhere near being a top guy anyway, so why do something else? That would have made a lot of sense for the feud. Punk was able to get past him on another show, but it's not like people watched ECW TV regularly. Doing it on PPV would have meant a whole lot more. If people are wondering why WWECW sucked so much, just show them this match and how this feud was booked because it was an example of how bad things were at times for the ECW brand. Not even a talented performer like Punk could save it.
John wrote at WhatCulture from December 2013 to December 2015. It was fun, but it's over for now. Follow him on Twitter @johnreport. You can also send an email to mrjohncanton@gmail.com with any questions or comments as well.