10 Worst Things To Ever Happen To Wrestling Creatively

2. Vince Russo, General

Liv Morgan Raw
WWE.com

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Feel that migraine?

That torturous confusion?

That overwhelming urge to turn away?

That's what Vince Russo's booking achieved after 1998. Here. Here's the real caw-py, bro:

Vince Russo devised a successful formula that happened to strike a zeitgeist that has dated and will continue to date more poorly than any other pop cultural moment, and while there was a more holistic quality to the success of the Attitude Era than his detractors credit him for, he was still f*cked without Steve Aww-stin and the friggin' Rack, bro, because without them he sucked. He blew. Tasteless, incoherent, illogical, a scattershot of pungent pig sh*t fired so rapidly that none of it registered, Russo's backwards, swerve-tastic WCW was a disaster through which a searing hatred of pro wrestling permeated. WWE continues to cannibalise his opening segment format to this day, rendering Vince Russo almost literally a skidmark.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!