10 Worst Things To Ever Happen To Wrestling Creatively

1. The Lost Art Of The Promo

Liv Morgan Raw
WWE.com

You know those douchebag guys in early '90s pop culture who lower their wayfarers and wiggle their eyebrows?

They, to the WWE writer, are the embodiment of cool. Oh, the zingers they hurl. This was meant to be an analogy until it was remembered that Rob Gronkowski literally did just that on RAW this week. He also said the following:

"R-Truth? More like R-Lies."

This is a joke format the writers in WWE actually deem acceptable. It's not even something they did to try and depict Gronk as an inadvertent Biff Tannen-like dumbass figure. Ember Moon said "Superhero? More like supervillain" when Sonya Deville gave her sh*t last year. The Riott Squad when trashing the Bella Twins' locker room the year before that spray-painted 'FEARLESS', crossed out the 'LESS' and then painted 'MORE' in its place. 'FEARMORE'.

Timothy Thatcher? More like Tony Blair!

Big E? More like Small L!

WWE? More like something we probably should have grown out of years ago!

It's not even how sh*te the material is, man, it's how much it misses the point. Yes, it's lame, stilted, real human beings wouldn't say it. But they're not promoting sh*t. They're not making anything seem massive. They're racing to the bottom, insulting each other, and either reeling off their Wikipedia pages or reminding us how long it took them to become stars, which says something bad about either them, the system, or both.

Stephanie McMahon first hired a horde of ex-TV writers as the Attitude Era faded into view. This structure has remained in place since, as WWE has shed more and more and more fans.

Funny.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!