10 Worst WWE SummerSlam Posters
6. SummerSlam 2008
Summer is usually considered the hottest season of the year for major theatrical releases, so in 2008, WWE went with a tonal shift for SummerSlam - from "The Biggest Party of the Summer" to "The Biggest Blockbuster of the Summer." A poster evocative of a major Hollywood action film would obviously need to follow.
It's safe to say that the mark was widely missed. Maria Kanellis, who wasn't on the SummerSlam card in any form, was the focus of the poster, using a jetski to escape some kind of an explosion off to the side. There's no telling what caused the explosion, but given WWE's history, The Undertaker was probably caught in it, either intentionally or unintentionally. Maria - who's just about indiscernible from Candice Michelle here - also seems to have decided that it's unnecessary to actually sit on the jetski, but standing won't do, either.
The whole film motif didn't work, but unlike most movie flops, they're on ten sequels and counting.