10 Wrestlers Who Got Over By Losing

9. Tomoaki Honma

Dustin Rhodes
NJPW

Tomoaki Honma was positioned in New Japan's seminal 2010s era as a lower card enhancement guy. Endearing and almost awkward, mechanically, he had more fire than talent - or maybe "success" is the better word, looking at his remarkable rise.

A last-minute G1 Climax 2014 substitute for the injured Kota Ibushi, Honma lost every last one of his 10 block matches. The booking was as logical as it was inspired. It made sense for him to lose, but the New Japan fans were dazzled by his fighting spirit and his sheer refusal to stop fighting, even when it was less than pointless.

A peak Honma high spot - basically, whenever he was in a fight with Tomohiro Ishii - meant so much more than most, even if (or even because) he executed those moves with such little grace. He didn't ascend the turnbuckle because he was a gifted aerialist ready to launch into a high-risk attack. He didn't fly from the top rope because he had particularly low regard for his own safety. He just desperately wanted to win, to prove himself more than the loser his dire record all but confirmed he was.

His Kokeshi finish - he would hold his body rigid, and flop into a flying headbutt with zero success - was as clever as it was dumb. The hit-and-hope of pro wrestling moves, when he finally hit it, it felt like a shared celebration. You couldn't not be happy for him.

Just look at his daft face!

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!