10 Wrestlers Who Got Over By Losing

2. Sammy Guevara

Dustin Rhodes
Scott Lesh Photography/AEW

Poised for a breakout babyface run in 2021, Sammy Guevara has proven his value in a heel role without ever really winning anything, though Le Sex Gods weren't unfamiliar with the pay window as a tag team.

A relative unknown ahead of AEW's launch, Guevara mildly impressed on that early pay-per-view circuit, but one couldn't label him a standout. That Cody Vs. Sammy Guevara match graphic marking the debut of Dynamite was somewhat puzzling, and while it made sense, AEW's insistence that Sammy would replace Cody as Chris Jericho's Full Gear opponent in the event of his victory failed to convince. It was so incredibly unlikely as to be almost patronising.

In 2021, Sammy Guevara Vs. Chris Jericho is a major upper midcard PPV-level attraction because Guevara has ruled as a heel on an episodic TV wrestling show.

The smarmy face; the ability to pull you in, even to picture-in-picture; the underrated unhinged body language: Guevara got over by losing simply because you wanted to see him lose. He was the little f*cker with the punchable face, and he played that role incredibly well.

Hangman's Buckshot; Moxley's Paradigm Shift; Luchasaurus' Tombstone Facebuster: it just never got tiring, watching Guevara land at such a grotesque angle.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!