10 Wrestlers Who Turned Heel On AEW
1. Tony Khan
...but only because he earnestly knew there were better days ahead than some of the company's earliest ones.
Tony Khan never out-and-out heeled on his passion project, but he's since spoken honestly about a late-2019 judgment call to take a firmer hand in the creative process.
As he put it when speaking frankly to Marc Marton for his WTF Podcast;
"I was already kind of overseeing the creative process but I really became a lot more hands on with it going into 2020. So it was Christmas 2019, I was kicking myself because I really didn't like the way the show went the week before, and I really didn't like the rating, and I felt like we could do better, and I just wanted to hold myself and everyone to account...there needed to be consistency to it, that there was continuity problems and there was a sense of things that it just needed to flow through one person and then that one person was gonna be you because that's where the buck stops."
For somebody who's known mostly for the word "great" when talking anything AEW and occasionally overplaying his hand promoting big events, this sobering reflection gave the world a glimpse at the realist behind the unique idealist.