10 Wrestlers Who Were Secretly Promo GODS

5. Bob Backlund

Hawk promo
WWE

Bob Backlund rocking up in 1993 WWF was so bizarre.

He didn't play a cub scout, but that's what he essentially was, and his gimmick - of older pale feller who was quite good at the science of wrasslin' - was somehow more out of place than the dentists and baseball players and race car drivers that would follow.

He later turned heel as the WWF came to their senses and realised that he was a living anachronism. The psychotic version of Bob Backlund, who raged against modern values, is best remembered for singlehandedly undermining Bret Hart's Wrestler Of The Year candidacy in 1994 and 1995 and making the WrestleMania XII Iron Man feel like a mid 2000s Dragon Gate Trios match - but the character work wasn't half-bad at all.

Backlund's stuff worked in contrast to his utterly generic normal man look. If it's always the quiet ones you need to look out for, Backlund's nonentity of a face embodied the cliché: his capillary-bursting, unhinged rants, screaming about a society in decay in "the f*ck?" non-sequiturs, were intense, believable, almost frightening.

The man looked as though he had lost his mind entirely - so much so that you can't tell if he worked or lived the gimmick.

 
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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!