10 Wrestlers Who Won Despite Taking The Finish

Steve Austin, Braun Strowman, Roman Reigns and others hit their finish, but take the L.

Braun Strowman Kevin Owens
WWE

Just to make it explicitly clear - this list isn't just about wrestlers taking finishers and going on to win the match. And if it were, it'd be longer than 10 and long enough to probably crash the website.

With notable and awesome exceptions, that classic match trait has sadly become an opening match trope. Though well protected in All Elite Wrestling at present and reasonably secure on WWE television and pay-per-view, the dramatic finisher kickout has become so prevalent in recent years that it should come with its own trademark.

WWE stars in particular are (over)trained to stare deep into their souls via gormless glances at the hard camera, all under the bastardised instruction of "telling stories", whilst AEW's preservation of the big finish has been tainted by the normalisation of some of the most dangerous-looking spots in all of wrestling.

No, that game has gone, but this is an altogether different proposition. Driven by everything from divine creative inspiration to deep desperation, the following matches utilised the big finish in its proper place, but with the opposite result.

It's pure magic when deployed correctly. It's a (sometimes literal) escape hatch when things go wrong...

10. Triple H (WWE No Mercy 2008)

Braun Strowman Kevin Owens
WWE.com

Triple H's 2008 WWE Championship reign had some unexpected highlights, not least because of the surprising decision to briefly draft him to SmackDown to de-clog the main event bottleneck on Monday Night Raw.

There, he mixed it up with guys he'd previously been leagues above, and - briefly - seemed oddly motivated to prove himself all over again as somebody that could still show everybody how good he was rather than simply tell anybody forced to listen.

But he wasn't keen on putting over Jeff Hardy. And he didn't here.

Had he seen the obvious main event star potential just waiting to burst out of the 'Charismatic Enigma' and channelled all his former instincts to put a thumb on it? The prior December, he'd shrugged following a pay-per-view defeat that had Championship ramifications. Here, he took the Swanton Bomb before locking in a crucifix cradle for the win, and he'd drop the belt to Edge the following month in order for the 'Rated-R Superstar' to be on the wrong end of Hardy's overdue coronation.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett