10 Wrestling Facts We Didn't Know Last Week (August 30)
8. Super Astros Didn't Pull The Intended Demographic
If you remember the short-lived Super Astros show that ran between 1998-1999, then pat yourself on the back. You're a hardcore sort, because most probs don't know what the hell Super Astros is. For those not in the know, it was a Spanish-language 'C' level WWF program that exclusively featured lower card Mexican and Japanese talent.
The host channel, Univision, ended up disappointed, but not for reasons Vince McMahon saw coming.
During research, Univision found out that the show was pulling more North American males than Mexican or other Latino viewers. Jim Ross said on his podcast that this fact didn't sit well with them. They wanted a Latin market to stick around after the 30-minute wrestling show for whatever soap opera or program was on next. Obviously, they didn't, and that was a problem.
McMahon offered to upgrade Super Astros to 60 minutes rather than 30, feeling that'd solve the issue and give Univision more eyes. They said no, so he pulled the show from the air and moved on, baffled that Univision were upset about high ratings.