10 Wrestling Facts We Didn't Know Last Week (March 2)
2. Vince McMahon Thought "Deez Nuts" Was Literal
WWE would probably like fans to forget that John Cena used to badmouth opponents with profanity-laden raps, spank Stephanie McMahon mid-ring and shout from the rooftops about "Deez Nuts". According to Bruce Prichard on his Something To Wrestle With podcast, Vince McMahon didn't have a clue what the hell Cena was talking about.
Back when John was dressing like the lovechild of Eminem and Vanilla Ice, his language was coarse, his pop-culture references plentiful and his renegade spirit strong. McMahon loved that about him, but he just didn't get why John was droning on about cashews.
This is not a joke: Vincent Kennedy McMahon believed Cena was literally talking about food when he said "Deez Nuts".
Cena was inspired by a track from Dr. Dre's album The Chronic called "Deeez Nuuuts", and, for a brief spell, it became his chosen catchphrase. Meanwhile, Vinnie Mac was backstage wondering why people popped when Cena started pontificating about his love of pistachios.