10 Wrestling Gimmicks That Weren’t Supposed To Last Long

1. Kane

kane undertaker
WWE.com

'The Big Red Machine' had suffered at the hands of Vince McMahon's creative machine enough when he donned the mask of Kane to portray The Undertaker's long-thought-dead brother in 1997, but the timing and execution of his arrival was such that his tenure came to almost match that of his legendary sibling.

'The Deadman' had laid countless nobodies to rest over the years in a dark upgrade to the 'Monster Of The Week' booking that served Hulk Hogan's house show loops well in the 1980s. A monster would enter the company, take a few scalps, then fall at the feet of 'The Phenom'. The matches were nothing to write home about (unless that home was a foster one you were looking to escape to because your parents were still allowing you to watch such drivel), but the story reliably propped up The Undertaker's gimmick during the organisation's darkest days.

Following on from an electric rivalry with Mankind in 1996, Kane was perfect foil for his humanised brother. Undertaker had already shown physical weakness against Mick Foley's deranged alter-ego and would now have his emotions checked by his demonic brother.

Glenn Jacobs played the gimmick masterfully, and was well-liked and trusted as an affable big man on the roster. Though the character morphed beyond recognition at points (Corporate Kane in his school trousers remains a living nightmare on par with the actual fires of hell), the man behind - and occasionally free from - the mask has carved out an admirable 21-year tenure in the role.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. Within the podcasting space, he also co-hosts Benno & Hamflett, In Your House! and Podcast Horseman: The BoJack Horseman Podcast. He has been featured as a wrestling analyst for the Tampa Bay Times, Fightful, POST Wrestling, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett