10 Wrestling Stipulations WWE Never Followed Through

2. Vince McMahon Can No Longer Appear On WWF Television (Fully Loaded 1999)

Stone Cold Steve Austin The Undertaker
WWE

The increasingly convoluted Stone Cold Steve Austin/Vince McMahon feud finally met its end at July 1999's Fully Loaded along with the Mr McMahon character itself when 'The Rattlesnake' defeated The Undertaker in a First Blood WWE Championship match.

Subtitled the 'End Of An Era' due to the major ramifications - if Austin lost, he'd never get another title shout, if Undertaker took the fall McMahon was gone for good for real no definitely this time - the match went the way of the babyface and McMahon was out of his way forever. Big, high stakes bullsh*t the likes of which WWE couldn't really go back on any time soon.

Until Austin himself undid all that less than two months later.

In some hotshot booking on an early SmackDown in September 1999, a now-babyfaced McMahon was teased into a WWE Championship match with Triple H which he won thanks to interference from 'The Rattlesnake'. McMahon vacated the belt, but took his place back on-screen on the proviso of giving his former sworn enemy a title shot. Typical for wrestling and especially Vince Russo's brand of it, complications and abandonded plot points were ironed out with condescending simplicity.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett