10 Wrestling Worst Nightmares Right Now

7. The Risks Of AEW's Third Hour

Dean Ambrose
AEW

Almost every Wednesday night, an extra hour of All Elite Wrestling seems beneficial for every stakeholder.

The product is exceptionally well-received by its core audience and embraced by much of the wider fanbase as a welcome contrast to the content production era that has dogged WWE's main roster output for years. AEW's two televised hours (plus the odd breakout moments from YouTube show Dark) never really feels enough. Not enough to profile a loaded roster, not enough to apportion more time to the women's roster, not enough time to dole out promo time with a bit more equality.

But it's also not a cast-iron guarantee of yet more success.

The first month of 2021 wasn't a banner one for the company creatively. Certainly not in comparison with a tremendous 2020 that blew away expectations reframed by the pandemic. Dynamite gained a deserved reputation as the details show, but some of that hasn't been as evident lately. AEW have earned years of trust in their process, but "more of the same" rarely solves endemic issues in wrestling.

Eric Bischoff hated having to produce Thunder. Nobody likes Raw's third hour. Hopefully Tony Khan and the EVPs make the best of this richly-deserved reward.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. Within the podcasting space, he also co-hosts Benno & Hamflett, In Your House! and Podcast Horseman: The BoJack Horseman Podcast. He has been featured as a wrestling analyst for the Tampa Bay Times, Fightful, POST Wrestling, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett