10 WWE Acts That Are Running Out Of Steam
7. Natalya
A passable taped Raw main event against Ronda Rousey never felt like the natural conclusion to a story WWE have tacitly told for the better part of a year, but have the company soured on a heel turn for the division's crazy cat lady in the wake of her Father's passing?
Having Jim Neidhart's likeness slapped on a table for Natalya's feud with Ruby Riott reeked of McMahon mirth, but by the time she'd won the feud (wearing his Hart Foundation jacket, no less), an upcoming heel turn to fight her "friend" seemed all but kicked into the long grass.
Vital as she may be to the overall progression of those around her behind the scenes, Natalya feels profoundly out of place on screen. She's done everything available to her as a wrestler since surviving the doldrums of the Divas division, but a SmackDown Live Women's Championship reign was a forgettable favour for her service rather than a giant leap forward for the belt and/or female action on the blue brand.
Like The Iiconics, she's without a home as long as the leagues are booked so broadly. As with the aforementioned Aussies, there's only really a defined role for the second-generation star if the division has a second string.