10 WWE Clash Of Champions 2017 Impulse Reactions

7. Rusev's Day

Daniel Bryan Shane McMahon
WWE.com

It was palpable excitement perhaps not felt since the rebellious growth of the 'Yes Movement' in 2013, and presumably why WWE will look to grind it into dust at the earliest possible opportunity, but Aiden English's 'Rusev Day' malarkey has at long last given fans the belief that a beloved nobody can be a somebody again. Maybe more.

'The Bulgarian Brute' had his pecs dancing along with the crowd as English rattled off a refrain of his latest comical number, with Gable and Benjamin's entrance expertly employed to bring the fun to an abrupt halt.

A sign of the white hot space Rusev currently exists in, their interruption was a reminder than an actual match now had to take place. All the great stars (and their connections with audiences) have relied not just on what they do bell-to-bell, but the emotional response they receive outside the theatre of conflict. Vince McMahon has built a business on these star turns, but he only goes all in when he's at the wheel.

Was 'Rusev Day' (which is reflective of a career of near-misses for the former US Champion) a happy accident destined for disdain? Or does Vince have the grapefruits to finally commit to an overdue push for the multi-talented muscleman?

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back almost 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 60,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett