10 WWE Decisions AEW SHOULD BE Scared Of
7. MORE Global Localisation
Who is NXT UK for?
The show doesn't feature heavily on Network viewership lists, nor does the product generate enough buzz to tour the towns as its American cousin does with the famed Largo loop. Its second TakeOver event was cynically positioned to grab a slice of all the wrestling on August 31st, but a loaded roster has in reality robbed numerous local territories of key ticket-selling talents, thinning out the market in the first place.
Here lies the answer to the question posed at the start of this entry. NXT UK is for Vince McMahon.
Not for his entertainment - christ, no - but for his coffers and crushing of a burgeoning and potentially threatening marketplace.
Rumours were rife that WWE were looking to use a week spent in Toronto for SummerSlam as an opportunity to make in-roads into setting up NXT Canada. Though this might have been put on ice due to recent changes to the central developmental brand, it jives with their latest stab at global dominance.
AEW can book what critics consider to be the best pro wrestling on the planet, but can't if they run out of wrestlers and creative minds to do it. On evidence thus far, this is what Global Localisation does at a micro and macro level, funnelling more money into the WWE coffers in the process.