WWE's creativity (or lack thereof) leaves a lot to be desired. The promotion has a disturbing addiction to booking rematch after rematch, pairing superstars up and having them do battle for months on end to dwindling crowd responses and diminishing attention. Every now and then you get a pairing that works for both men or women, but Aleister Black vs. Buddy Murphy isn't the norm; it is an anomaly.
The largest wrestling promotion on the planet also has a disastrous tendency to pair up names that elicit little more than frustrated groans from its own audience. It often seems like punishing the fans is the main objective of WWE, an aim the company achieves through booking things like Elias vs. Baron Corbin, Roman Reigns vs. Baron Corbin, Seth Rollins vs. Baron Corbin and more. Wait, there's a link there, I'm sure of it...
Every now and then, the world turns on its head and potentially mundane feuds become marvellous. This can be for all sorts of reasons, but the reasoning isn't important when the reaction is so positive. Unforeseen chemistry, simple booking, good matches or Jinder Mahal taking dangerous bumps in gimmick matches, or even a combination of all of these things can come together to turn a humdrum rivalry into a thing of pro wrestling wonder.
Born in the middle of Wales in the middle of the 1980's, John can't quite remember when he started watching wrestling but he has a terrible feeling that Dino Bravo was involved. Now living in Prague, John spends most of his time trying to work out how Tomohiro Ishii still stands upright. His favourite wrestler of all time is Dean Malenko, but really it is Repo Man. He is the author of 'An Illustrated History of Slavic Misery', the best book about the Slavic people that you haven't yet read. You can get that and others from www.poshlostbooks.com.