10 WWE Gimmicks With Racist Undertones

7. The Mexicools

Virgil WWE
WWE.com

Filling time and roster spots in WWE's half-a*sed mid-2000s Cruiserweight Division, The Mexicools earned roles thanks to exceptional performances on ECW's One Night Stand 2005 event, building on credible careers in the Extreme league and WCW during the height of the late-1990s wrestling boom.

Super Crazy, Psicosis and Juventud Guerrera were magnificently talented fliers in their own rights, but some chronic booking (particularly for the latter former masked stars in WCW) before WWE's 2001 monopoly had left them frozen out of the North American mainstream scene. The three debuted as a heel group allegedly furious with American stereotypes of Mexican wrestlers, then proceeded to abandon the fury and live down to every one of those aspersions.

Riding a 'Juan Deere' lawnmower down to the ring in overalls, the three steered so hard into the typecasting that they became one giant dig at the community they were supposed to be representing. The company stopped short of having them fight for a piñata as Vince Russo had years earlier, but a babyface turn a few months into the gimmick was the only way to ensure they weren't complete parodies of everything they'd initially set out not to be.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett