10 WWE Gimmicks With Racist Undertones
4. Kerwin White
A mixed up p*ss-take/love letter to the American upper class, Kerwin White was a million cheap gags supplanted onto one performer utterly desperate to leap out of a shadow that ultimately faded alongside the gimmick itself.
Chavo Guerrero had largely floundered since splitting from his uncle Eddie in 2004, reaching breaking point and abandoning his rich history and heritage the following year. He re-emerged as an almost entirely khaki man - his slacks and haircut matched the leatherette finish on his golf cart - as embraced an aesthetic commonly associated with the Greenwich neighbours he allegedly despises.
The lyrics of his cod-Sinatra entrance theme literally told the story of a day in the life of Kerwin White - "I wake up every morning can't wait to embrace the day, I take my coffee by the pool, I pass my picket fence and gaze across my new mowed lawn, I never thought my life could be this good."
Even his first name was a rib on longterm WWE staffer and producer extraordinaire Kerwin Silfies as Vince heartily chuckled at a world he was quite begrudgingly a part of. An 'If it ain't White, it ain't right' catchphrase was rapidly shelved, as was the entire persona when Eddie Guerrero tragically passed away just months into the run. Binning the ludicrous visage small succour for the devastating loss.