10 WWE Mega-Pushes Fans Hated BEFORE Roman Reigns & John Cena
6. Vince McMahon
If Vince McMahon killed ECW by forcing the brand to link arms with WCW on television in 2001, he p*ssed on the corpse with his rebrand. December To Dismember 2006 was him f*cking the p*ss-filled eye-socket. Winning the ECW Championship in 2007 though? Reanimating the corpse just so he could do it all again, twice as hard and this time with more crushed leaves.
Both incredible patter and toxic trolling all housed under one du-rag, the visual of him wearing the prize he stole from Bobby Lashley along with son Shane and hired headhunting henchman Umaga had about the same novelty appeal of seeing his chrome dome once more after the WrestleMania head-shaving that had taken place a month or so earlier. Beyond that, it was death to the brand and it felt as though he liked it that way.
This was not the charming oppression of 1998 that always ended with a Stone Cold Stunner nor the downright evil megalomania from 2001 that facilitated Linda McMahon miraculously rising from her chair at WrestleMania X-Seven. This was money on a table he was happy to set fire to - ironically an act he wouldn't have permitted to try and preserve the initials he'd bastardised.