10 WWE NXT TakeOver: In Your House Impulse Reactions
7. Promotional Consideration Paid For By The Following...
As well as promoting actual products (the WWE Good Humour Cookie Sandwiches looked fantastic, especially at under 200 calories), WWE's interstitial adverts yet again called back to a simpler time, with Adam Cole also on hand to flog ICOPRO with title slung across his shoulder and Todd Pettingill mourning the loss of 1-900 numbers during his t-shirt sales bit.
End-to-end, it was very clear how much care and attention was put into the 1990s theme, and more power to those within NXT for this. "In Your House" was a cute gag about the ongoing global circumstances, but it morphed in scale and expectation the second the logo revealed itself.
In the end, much of the show felt like the empty calories surely hiding somewhere in those cookie sandwiches. William Regal giving it his best Lord Alfred Hayes highlighted this - everybody committed to the bit. Truly, the Pettengill Effect is real.