10 WWE Questions You Most Want Answered (Nov 1)

4. WWE Turning Things Around

From @dridgeo11: How can WWE turn this around right now? As a fan for over 15 years I find myself skipping most parts of shows or not watching.
There's no simple solution. If there was, they would be able to turn business around and start booming again. The reality is that WWE has been doing the same kind of business for much of the last decade without any real sparks. The only thing that's changed is that WWE Network cost them so much money to run that they have lost money. If they didn't have WWE Network then they would be floating by fine just like they have in the past. A lot of their issues are on the creative end. Jim Ross has done a number of podcasts talking about it as well as writing about it. They are just too inconsistent when it comes to the creative aspects of the company. People have pushes that stop and start. There are some random turns without thinking. Guys like Cesaro look like they are getting a push with Paul Heyman at his side, but then that just ends unexpectedly. They need to come up with creative storylines that draw people in. Unfortunately they just go through the motions in the September to December period. Maybe January to March will be better. I sure hope so.
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John wrote at WhatCulture from December 2013 to December 2015. It was fun, but it's over for now. Follow him on Twitter @johnreport. You can also send an email to mrjohncanton@gmail.com with any questions or comments as well.