From @George_SLTD: How do you book the Ambrose/Wyatt feud without hurting either guy? Dean's on the rise, but Wyatt's lost a lot this year.
This may sound like a cheap answer, but it's pretty simple: Book them both strong by giving them 15-20 minutes to have an amazing match where fans are talking about how great the match was instead of complaining about who lost it. As an example, look at Wyatt's match with Daniel Bryan at the Royal Rumble this year. It was likely a tough match for WWE to book since they're both ascending stars. Wyatt ended up winning by pinfall clean. The story seemed to call for a babyface win for Bryan since Wyatt had turned him into Daniel Wyatt, but it didn't happen. Was Bryan hurt by the loss? Absolutely not. The lesson is that if you can build up a storyline that has a strong beginning, a good middle and then a dynamic ending (a quality match) then people are going to believe both guys are bigger stars. It doesn't matter who wins although Wyatt probably will because they need heels right now. All that really matters is who gets over as the bigger star after it's over. Hopefully both of them do.
John wrote at WhatCulture from December 2013 to December 2015. It was fun, but it's over for now. Follow him on Twitter @johnreport. You can also send an email to mrjohncanton@gmail.com with any questions or comments as well.
