2. Goldust (1995-1999, 2001-2003, 2005-2006, 2008-2012 & 2013-14)
WWE.comThere is perhaps no sports entertainer that I ever worked closer with than Dustin Runnels, aka Goldust. During Dustins hottest run, the two of us worked hand-in-hand, as I would write practically 100% of his verbiage and produce all his backstage pre-tapes, vignettes, and in-rings, and he would just go out there and perform his ass off!. Together, we were Goldust - I wrote, he performed - and it was a match made in Hollywood. Using innuendo to psyche his characters out of their boots, Goldust was RED HOT in the late 90s, as even Stone Cold Steve Austin just attested to on his podcast. Dustin had more juice than any other heel or baby face on the roster at the time, and the crowd response was DEAFENING every place he went. Goldust was a star, and dare I say maybe one of the biggest in the Federations history. But then the homophobes attacked. Even though Dustin was speaking strictly innuendo - I know because I wrote the sh*t - certain groups saw it as something else. Thus, the phone calls started, then the protests, then the sponsors, then the USA Network, and shortly after that the character was quietly put to rest. Without that, there is absolutely no doubt in my mind that Goldust could have been perhaps the GREATEST HEEL CHAMPION in the history of the WWE.