10 WWE Storylines That Barely Ever Work
9. Babyface Vs Babyface
Sometimes giving the fans exactly what they want can be a bad decision.
In a WWE filled with potential dream matches, fans are quick to speculate and throw together two wrestlers in their mind that they think would be more than capable of tearing the house down, regardless of their current character trajectory.
In isolation, it isn't an awful idea. A one on one match between two company favourites can cause a fun crowd split over which babyface is loved more.
However, if you're choosing to build a programme between two babyfaces a large problem is going to be exposed early on.
Match-ups need conflict in order to cause the friction necessary to make a bout worth watching. There's a reason blood-feuds sell more than gentleman's exhibitions and it's because there's something at stake more than simple pride.
That's why the recent AJ Styles and Seth Rollins feud fell flat and also why WWE would opted to turn Shinsuke Nakamura heel straight after his match with Styles At WrestleMania.
The Rock Vs John Cena proved you can make it work if you let the two go to town on each other, but in modern WWE this opportunities are fleeting.
Respectability is stale, bitter enemies move the needle.