10 WWE Storylines That Were Only Good For One Moment
7. The Alliance
By July 2001, WWE had bodged the WCW Invasion to such a bewildering degree that it was deemed necessary to include an existing batch of ex-ECW wrestlers to shore up the ranks.
On the July 9th Monday Night Raw just weeks before an Invasion pay-per-view without an obvious main event, the company turned the WCW faction heel, incorporated several WWE talents as part of this extreme addition, allowed Paul Heyman to cut a cathartic promo about the demise of his organisation, and then revealed that the groups from Extreme Championship Wrestling and World Championship Wrestling were on the same page under the management of both Shane and Stephanie McMahon.
The last part of that wasn't necessary, obviously, but expectations had dipped so low that the entire angle being converted into more McMahon family drama was the least of anybody's concerns. It made for one exhilarating night of television, even if there was almost nowhere left to go but down afterwards.