10 WWE Studios Movies That Lost Millions

10. 12 Rounds (-$2,800,000)

Laugh all you want about John Cena€™s first starring role in the generic action movie The Marine, but the 2006 film actually turned a healthy profit after strong DVD sales ($15.3 million). Because of that it made sense for WWE Studios (then known as WWE Films) to make another John Cena action movie, 12 Rounds. With a smaller budget than The Marine but a more experienced director (Renny Harlin, who directed Die Hard 2), 12 Rounds was a revenge action-thriller starring Cena that was so similar to The Marine it could have been a sequel. Although 12 Rounds was slightly better received by critics than The Marine, it made 25% less at the worldwide box office even though it was released in twice as many countries. Even worse, it made less than a third of what The Marine made in U.S. home video sales, resulting in a $2.8 million loss. Cena€™s WWE rival Randy Orton replaced him in the much lower budget direct-to-video sequel 12 Rounds: Reloaded. The sequel was at least profitable €“ though it ultimately made just $400,000 in profit. But there€™s one silver lining: at the very least, 12 Rounds can claim to be the only film on this list to lose less than $3 million.
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Contributor

Chris McKittrick is a published author of fiction and non-fiction and has spoken about film and comic books at conferences across the United States. In addition to his work at WhatCulture!, he is a regular contributor to CreativeScreenwriting.com, MovieBuzzers.com, and DailyActor.com, a website focused on acting in all media. For more information, visit his website at http://www.chrismckit.com.