SummerSlam 2018 was really, really long.
That's not to say it was all bad either. The Universal Title match was an unexpected triumph, the various squashes stopped the show dragging half as much as most would have expected and, though short, Ronda Rousey's Raw Women's Title ascension was genuinely one of most satisfying contests the company are likely to produce this year.
That said, the company didn't exactly leave too many stones unturned. There weren't too many unanswered questions, some challenges left unresolved, mysteries left under wraps, or alternative surprises creepily lurking behind curtains like Randy Orton on the go-home edition of SmackDown Live. WWE show and tell fans virtually everything now because they have to. Something needs to ensure people keep glued to the Network for all those moneyed minutes.
It wasn't always like this.
Plenty's been hidden under the carpet over the years. SummerSlam's got the typical array of scuffles, scandals and screw-ups understandably shuffled to one side by a company more obsessed with the perception of perfection than Curt Hennig at a bowling alley, and that's discounting the quirky tales that don't typically emerge until a combination of wrestling lore and Wrestling Observer confirmation make it so.