10 WWE Superstar Gimmicks That Just Aren't Working
5. Jack Swagger

Jack Swagger is likely done.
The man has been over to various degrees throughout his career, but can he possibly be re-built once again? I don’t think management believes that, and maybe Swagger himself doesn’t either.
Ever since Swagger’s run with Zeb Colter ran its course, he’s been absolutely directionless, and became one of the company’s de facto jobbers. Many fans thought he deserved better, but creative wouldn't budge, and it now seems too late. People do love yelling “We the people!” but that’s the only thing he can do that gets a reaction.
The most recent attempt at making him relevant was having him jump to SmackDown the night after losing to Jinder Mahal. What a brilliant idea! Well, his initial promo was a mess and he lost his first feud to Baron Corbin. Trying to tweak his act doesn’t seem to be working.
Perhaps he should reboot completely and come back under the Swagger Soaring Eagle costume himself.