10 WWE Superstar Gimmicks That Just Aren't Working

4. Carmella

Carmella is from New Jersey. That is her entire gimmick. Though to give her some credit, she does a decent moonwalk.

Whenever she comes out, fans just do not care. She was a completely unnecessary third wheel with Enzo and Cass in NXT, and her act was not something that could stand on its own. She needed to be repackaged in developmental and given another year of training before being called up. But WWE promoted her, because they added a second women’s division to their programming, and not because of her overwhelming talent.

Carmella started as a face, but for fans unfamiliar with NXT, they had no idea who she was. She wasn’t catching on as a face...well, because her character is obnoxious and only talks about how hot she is. So they turned that into a villainous role, and it’s still not getting over...well, because she’s not very good at anything, and the gimmick of being from a particular state is incredibly one-dimensional.

It’s best to just send her back to NXT for some time, so we don’t have to go through months (or years) of growing pains until she finally finds something that works.