10 WWE Superstars That Turned Heel/Face The Most
3. The Bella Twins
The Bellas' return to the dark side at Ronda Rousey's expense is the sharpest acknowledgment of the wider audience's attitude towards the twins, and sits in contrast to how they've both been booked over the last several years as stalwarts of a refreshed women's division.
Nikki and Brie have been babyfaces for the last two years, turning face mostly by disappearing rather than through any actual storyline act. As a heel Divas Champion for most of 2015, Nikki started life at the top as her sister's oppressor before getting her onside without any reasonable explanation. This was in keeping with how their careers had panned out since their SmackDown debuts in 2008.
Over the years, the pair took the arms of guest hosts one week and stabbed the backs of the colleagues the next. In defence of their booking, they were rarely featured characters - few women actually were - so the rapid fire heel/face turns were as much to do with rank corporate disinterest in what they had to offer beyond bikini pictures for WWE.com.
Total Divas muddied the waters further, with their actions on the scripted reality vehicle often managing to both endear and alienate viewers also engaging in their main roster adventures.