10 WWE Superstars That Turned Heel/Face The Most

2. Chris Jericho

Brie Bella Nikki Bella
WWE

'Y2J' has transformed himself yet again in recent years, with hugely successful part-time runs as both a heel and face in WWE between 2016-2017 running into a surprising stint as a psychopathic New Japan Pro Wrestling villain in 2018.

It speaks to his immense flexibility and durability as both over the past twenty years.

After scouting him as a magnificent cruiserweight motormouth, WWE brought Jericho in as a villain but switched him less than six months later as fan support rose for his comedy catchphrases and scintillating in-ring skill. A gripping feud with The Rock turned him back in 2001, and he spent the remainder of his run before a 2005 exit flip-flopping as the storyline required.

Undoing the mundanity of his 2007 babyface comeback, a 2008 heel turn at Shawn Michaels' expense served as a tonal and total reinvention that he again toyed with in shorter returns throughout the 2010s.

Jericho's skill comes not just in reinvention but believable reintegration. He's found a way - as both heel and babyface - to suddenly just belong all over again on a roster full of performers he routinely doesn't interact with. It's this skill which is perhaps his most underrated - and valuable - in 2018.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett