10 WWE Title Moments You DEFINITELY Can’t Remember
4. Brian Kendrick’s Cup Of Coffee
Check this out for a list of WWE Title changes during a 'Scramble Match' at Unforgiven 2008: Triple H walked in champ > Jeff Hardy pinned Brian Kendrick > Kendrick pinned Hardy > Triple H beat Kendrick > Jeff pinned MVP > Triple H beat Brian again > Hardy beat Kendrick again > Triple H beat MVP.
That's seven changes in one match, and The Brian Kendrick (italics are a must for that gimmick) stared at the lights for four of them. However, Bri did get to hold the biggest title in his industry for just a few minutes before dropping it back to Trips. That had to feel good for the guy, if nothing else.
WWE did flash a graphic up on-screen calling Kendrick the "Current WWE Champion" too.
Some fans thought for sure Brian was going to use this as a springboard to upper midcard status at worst, but things never really worked out that way for him. He dwindled down the card before being released in July 2009. Less than a year earlier, he'd technically been WWE Champ for a blink or six.