Alternatively, maybe WWE and Cena are fine, maybe his time off is nothing more than a character refresh. A character refresh is what promoters and wrestlers do just before a big run. They'll give the top star some time off, just so that he'll then seem a bigger deal when he returns. Traditionally, in the territorial days, this would involve a wrestler leaving the territory for a while and then coming back to do even bigger business. It would make sense to do this with Cena ahead of WrestleMania season, and then bring him back as an even bigger deal for a huge run. However, allowing him to miss the European tour is a huge sacrifice. Would WWE throw away the autumn business, just to boost Cena's status in Mania season? It would be a bold and risky move, but it is a possible explanation.