11 Questions And Answers For WWE Network UK October Launch

6. What If It Isn't On Sky?

Legally it seems implausible given WWE's Sky pay per view contract, but if the WWE Network wasn't to feature on the sky platform, then a digital 'over the top' model would certainly allow for more new fans. Right now, you can only watch WWE in Britain if you pay a premium. Sky Sports is an expensive product to have on top of your regular television viewing. Many would-be fans simply can't access WWE because they don't have the means to afford Sky. If the WWE were savvy, they'd be opening up potentially a whole new audience by making WWE content available at a more accessible digital distribution and price point. The issue is of course, Sky would immediately feel undermined - hence our belief that it will be some sort of mutual tie-in. You might say that the user experience would be more natural if the UK Network was separate from Sky. It would be a truer form of the WWE Network, more in tune with the US version.