In terms of perfectly booked upsets, WWE have never really bettered the Raw in which they put the 1-2-3 Kid over Razor Ramon. It went down within the first four months of Raw's debut in 1993, elevating Kid from a nothing jobber to genuine star. Like all good booking, it also elevated Ramon's star power further. He'd lost, but he'd also became one of the most talked about things that year. That's the secret to good booking, there are no losers if the match gets over. Fans never saw the shock win for Kid coming. Razor Ramon was bigger physically and bigger contextually. It was the standard jobber being fed to a star match. So imagine the shock when Kid hit a moonsault into a cover, holding Ramon down for the 1-2-3. https://www.youtube.com/watch?v=obwnbKlbysM It gave Kid his 1-2-3 Kid name, although you'll know him better now as Sean Waltman. He and Ramon were of course best friends behind the scenes and this was a classic kliq case of looking out for each other.
