11 Ups & 5 Downs From Last Night's WWE SmackDown (Jul 16)

4. Fresh Out Of Ideas

Andrade Apollo Crews
WWE.com

"Pal, Andrade and Apollo Crews are feuding but I've got no clue what to do with them this week. Any ideas?"

"... no."

"Cool! 55-second rematch it is."

Crews getting his win back in this brief midcard clash is an issue in itself, with the 50/50 booking trope ensuring neither of these guys are getting over at the moment. The lack of creativity is the most galling thing about this match, though. Surely someone on WWE's colossal team of writers could come up with something more compelling than this?

Must try harder.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.