11 Wrestlers TNA Completely Dropped The Ball With
3. Jay Lethal
The same as many other names on this list, TNA flirted with the idea of truly getting behind Jay Lethal but ended up being too afraid of truly pulling the trigger.
Lethal would go from big story to nothing to big story to nothing. He was stuck doing an impersonation gimmick for the most part, a state of affairs that he still managed to turn into gold.
If you wanted an example of a truly effective way to book a pro wrestler, look no further than Ring of Honor's treatment of Lethal over the last few years.
The company made a conscious decision early on to get behind Lethal and give him a sustained push, which led to him sitting proudly today as a dominant world champion and as one of the best wrestlers in the world.
I bet he still does a sweet Ric Flair impression though.