Sticking around in the WWE means more merch sale revenue for Brock Lesnar, which is a nice little benefit to have. While the UFC has merch sales of their own, they recently entered into an exclusive deal with Reebok, which will control fighter merch. And while they do put out DVDs, they don't push individual fighter DVDs much, nor books, film appearances, etc. In short, Brock Lesnar has more opportunities to earn secondary income in the WWE than he does in the UFC.
Primarily covering the sport of MMA from Ontario, Canada, Jay Anderson has been writing for various publications covering sports, technology, and pop culture since 2001. Jay holds an Honours Bachelor of Arts degree in English from the University of Guelph, and a Certificate in Leadership Skills from Humber College.
