12 Reasons WWE’s Ruthless Aggression Documentary Is An Absolute Mess
4. TRuthless Aggression
Not to undermine the entire point of the project, but "Ruthless Aggression" was a naked attempt at marketing a phrase as effectively as "Attitude" (and to a lesser extent, "The New Generation") that didn't even actually take outside of the odd Vince McMahon ra-ra speech and John Cena's launch promo.
The docuseries inadvertently highlights this! A clip is used of Cena entering the 2003 Royal Rumble in his relatively new rapper persona, mocking the term as a way to disassociate himself from his original incarnation. The era's biggest star doesn't even want anything to do with it!
It's also woefully out of time - in the clip from a 2002 Raw that's used over and over again McMahon hoots and hollers like a f*cking pillock for one of his browbeaten wrestlers to grab brass rings and show Ruthless Aggression but he's actually asking them to grab him a coffee and kiss his *ss. He bought his competition and made them job scared - how exactly can one subscribe to a philosophy when billionaire operating the controls has set them up to fail it?